All that you need to know about social networking ads:

Social networking ads (Instagram and Telegram advertising)

The combination of social networks and advertising brings a lot of opportunities that can outstrip miles from traditional advertising frontiers. With social networks, the value of advertising will increase, and the advertiser will be able to deeper and deeper monitor and track their audiences and send their message to them with more targeted targeting. All of this will increase the effectiveness of advertising.

The most important point about this type of advertisement is that advertising on social networks is facing the same audience that companies need to spend a lot of time and money to find and collect. On the other hand, it is easy to see which groups of participants have the most participation and what goals are being implemented at which rate.

In this way, the effectiveness of its advertising campaign can be improved on the basis of the data collected and the customer’s community has grown steadily.

By using social networking ads you can:

  • Optimize your message for the best audience
  • Access more people
  • Get feedback and collect data in the moment
  • Multiply your ads if needed
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Different social networks have various promotional offers that allow advertisers to take advantage of the unique features of each platform, according to their needs. These options are constantly evolving.

Instagram, Facebook, Twitter, LinkedIn, Telegram, Snapchat, etc. are all among the options that can be advertised in a variety of ways, considering the audience and the marketing goals of each brand.

Now let’s look a bit deeper and see why ads on social networks are so valuable. In the following, we will consider the criteria, automation, reporting, benefits and disadvantages.

Learn more about social networking ads

The importance of advertising on social networks comes from the same reasons that make social networks a powerful tool for marketing. Any advertisement posted on social networks can be considered ads on social networks, but what makes this type of marketing special is the use of the social attribute along with targeting right to send a “totally relevant and engaging message” that “participation The audience “.

To illustrate the unique power of social networks, look at the following statistics:

  • Social networking ads are 55% higher than other ads in the minds of the audience
  • The likelihood of shopping for a friend of followers of a brand is 27% higher after seeing ads on social networks
  • 90% of the purchases are affected by “social influence”

With the growth of advertising opportunities on social networks such as Instagram, Telegram, Facebook, LinkedIn, Twitter, etc., you probably have noticed that this kind of social advertising attracts budget with traditional banner advertising or search engine advertising like Edwards.

Each type of advertiser has its own place and can be monitored and evaluated, but advertisements on social networks will have more visibility from the start. The possibility of moving an advertising campaign to another location based on the momentary data is also not comparable to any other advertising. This can save on advertising costs and improve their advertising performance.

Define social networking ads

The term social networking advertising is used to describe a kind of non-public online advertising that focuses on social networks. In other words, social networking ads are referred to as the process by which placing advertisements on social networking pages and targeting a specific audience of their audience can increase the amount of advertiser exposure or lead audience traffic to a specific landing page.

In this way, seeing, increasing awareness of the brand, driving traffic to the website to improve the visit and even realize different conversions can be seen as the goals of advertising on social networks.

But let’s take a look at some of the key terms that should be considered when implementing successful campaigns on social networks:

action

Action or activity:

Action or activity can be anything to do with likes, tweets, email forwarding, watching videos, commented, rating, saving, clicking, filling out registration forms, or purchasing. All of these activities show that your ad has brought the viewer into action, and that’s what you should look for.

هدفمندی

Target:

These days, the way people interact with social networks is different from the past. People on social networks can easily show who they are friends with, what they like, where they go, what languages they speak, and, to the end.

In spite of the concept of advertising on social networks, this information can be used to deliver designed messages that are far more consistent with the spirit, the interests and the audience than traditional and blind advertising. This is called targeting.

معیار‌ها

Criteria:

Criteria and analytical tools provide a great deal of data that can be used to learn more about how the contact interacts with the advert, and then, by analyzing this information, in the next advert, they have smarter choices. The social networking (and website) assessment criteria allow us to actually understand which practices result in and which ones do not, rather than simply wishing our advertising to be effective.

book

Storytelling:

Your ads on social networks is an opportunity to tell the fascinating portions of your brand story for the audience and bring it closer to customers. If you can accurately narrate the story, you will be able to provide compelling and valuable ads for social networks that are well-connected and reachable among social networking audiences.

This ad can be in the form of video, pre-video ads or even an image.

کشف پذیری

 Discoverability:

The extent to which a brand is discovered by social networking audiences is a new issue for many brands.

Keep in mind that what happens in exchange for engaging with social content (including social networking ads ) is the exchange of information. When you interact with your ad on social networks, the customer will give you a little bit of information about habits, geolocation, devices, priorities, search items, and so on.

You also provide information about your company or product in exchange for this information. The ideal mode is to provide your advertiser with information in a way that is of value to her.

It shows you what points your users are looking for and how you can effectively address a larger portion of their needs. If you take the information that comes from this way and turn the contact actions into knowledge, you will be able to turn them into customers.

Social networking users will be more likely to encounter more and more of you, which will make it easier for you to discover. This is what happens on social networks; in fact, evolution drives the world of advertising and continues to do so in the future.

Why should I advertise on social networks?

If you are wondering why you should advertise on social networks, the following 10 reasons can help you resolve your concerns and include social networking ads in your ad layout:

  • Social advertising clarifies the needs and expectations of potential and actual customers.
  • This type of advertising gives the advertiser a good control over the campaign.
  • The advertiser is able to measure and measure its effectiveness at the moment.
  • Observation facilities of this type of campaign are such that you can avoid the slightest waste of money.
  • If something does not work as it should, then you can immediately improve it.
  • Better than the previous one, if something good results, it can be automatically enhanced.
  • In a world where social networks take a large part of brand control over their message, advertising on social networks can restore part of this lost control to brands.
  • Brands can tell their brand story by creating convincing and impressive ads.
  • Social networking ads direct their audiences right to the point of the advertiser’s mind.
  • Almost all components of this type of advertising, including color, position, text, image, size, etc. can be easily and quickly changed.

A well-organized social networking campaign maintains balance in terms of criteria, design, automation, co-ordination and budget. Maintaining the balance of all these will reduce the costs and resources required. In order to reach the right scale with your existing social advertising, a specific reference point must take responsibility for your advertising process on social networks. This responsibility includes:

  • Manage and direct the team
  • Identify and monitor criteria
  • Allocation of funds
  • Coordinate Ad design and necessary changes
  • Maximize audience participation by improving targeting
  • Balancing between automatic and manual updates of the campaign

This ensures that the responsibility for your social network advertising campaigns is with a clear reference that will cover all aspects needed to succeed.

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The importance of targeting in social networking ads

Anyone who has started working with Google AdWords needs to consider himself to be bound by the following principles. Otherwise, the likelihood of a poor conclusion will be high for significant costs.

From the beginning of the phenomenon of advertising, everyone was looking to find ways to signal their message to the audience. Apart from the method employed, the more the advertisement is tailored to the intended audience, the more effective the message will be.

But the point here is that, despite social networks, information that is accessible to users is incredibly more than any other medium. By providing access to this volume of information by social networks, advertisers have the ability to advertise with the highest accuracy possible to those who know they are best responding.

If you are unaware that you will have access to several different options for targeting your audience using social networks, then tools such as Facebook alone provide more than 10 different targeting options for advertisers.

Social networks Generally, advertisements are available to mark advertisements, including:

  • Age
  • Geographical location
  • Language
  • Gender
  • Educations
  • Favorites
  • Friends
  • Friends of friends
  • Marital status
  • Taked actions
  • The profession
  • Job title

Choosing how to target users using ads is strategically important. Just because it chooses the audience in a variety of ways and in several groups at the same time, it does not mean that you have to use all of these choices.

In fact, when it comes to target audience targeting, it may be overwhelmingly needed to limit the range of advertisements mentioned. Therefore, it is necessary to strike a balance between the available facilities for marking the right audience and the number of people who ultimately are to target targeted advertising.

However, despite the social networking ads, you do not have to worry about sending blind, unrelated marketing messages to large groups of potential audiences.

automation

Another feature that distinguishes ads on social networks is automation. The automation of social networking advertising, along with comprehensive customer relationship management (CRM) systems, promotional campaigns and some other factors allow the management of advertising funds to companies.

This automation can help the advertiser to publish, advertise on platforms and in multiple formats. The automation system is able to offer changes in the way advertisements are run based on the information it collects.

The simple idea behind the automation of social networking ads does not mean that you can remove the human element of the ad order, but your brand allows you to use the available data to determine the optimal way to buy advertising venues by the system.

By combining advertiser teams and automation technology, advertising can be bought in a more effective way, for places that result in more cost and reduce the scale of those who do not have a good result. Despite the automation, you can do all of this without having to check the twenty-four hour criteria by the manpower.

The tips for automating social networking ads are considered to be:

    • The amount of control you provide to the automation system
    • The budget you consider for automatic advertising
    • The threshold of user participation to enable automatic advertising
    • The responsible officer is to activate automation
    • Types of ads that can be automatically activated against ads that need to be manually activated

Social networking ads as complementary to the marketing strategy

By combining social networking ads with customer relationship management, your marketing strategy will add a more sophisticated layer. What can be done is the grouping of potential and actual customers in the specified range and targeting them with a clear message.

With a bit of thinking, you can see the huge potential of this type of marketing for large corporations with millions of users (such as mobile service providers). Access to and use of this information is possible only if there is a customer relationship management system and an understanding of the customer. Then, you can find creative ways to group these people together, using marketing channels and ads to access and point out the message they sent to them.

This will save a lot of time and cost, and on the other hand, it will allow companies to create more content and focus on the planning of future campaigns. In this way, companies can focus on attracting their customers’ contributions and achieving more conversions.

Reporting and evaluation

Reporting campaigns on social networks and evaluating them is essential to maintaining the campaign in the designated frameworks. Many social media tools have a specific mechanism for reporting to their advertisers. For optimal use of these mechanisms, the following should be taken into account:

* List the criteria to be evaluated. These criteria may vary for different social networks, but some of them are important for any type of advertisement on social networks.

The key is to look at something that goes beyond simple criteria such as cost per follower. If you merely endorse the same criteria, you will have a group of users who are not attracted to any of your words or posts.

Instead, it’s better to put these criteria together with other criteria that focus on cost per pro-active. This way you can get a better look at the quality of communications that your ads provide.

Some of the best criteria for advertising on social networks are:

  • Cost per follower
  • Cost per mile
  • Cost per click
  • Reach
  • Unique clicks
  • activities
  • Cost per action (Cost per action)
  • Cost per active follower
  • Cost per conversion
  • Cost per install (for the time being with the app)
  • The total cost of social networks (money spent on socially contextual advertising)

* Specify the tools that you intend to use to collect this information. You can easily access this information using major and trusted platforms.

* Design your targeted landing gear for each of your social networking promotional campaigns. In order to boost sales or customer satisfaction, call-to-action calls, along with techniques such as buying an email address in exchange for downloading a free e-book or selling the Internet.

* Have an analytical report for your social network advertising campaigns. Use the list of metrics you have defined yourself to compare your goals and results, and make important conclusions and subsequent steps accordingly.

* You can share your reports on a weekly basis with your company’s other departments. You can even make a public release of these reports as a case study and provide the audience with it as well. Sharing information surpasses your success ranges from your manager’s reach and can be used as useful and motivating content inside and outside the company.

The most important benefits of social networking ads

* Perhaps the first and foremost advantage of advertising on social networks is considered to be a cost factor, since traditional advertising practices such as newspapers, TVs and other channels cost a lot over marketing to social networks.

* Another advantage of this type of advertising is their global audience. Most social networks are not limited to a specific city or neighborhood, and they come from all over the world. That’s why it is possible for advertisers to be exposed to a wide range of audiences.

* The third advantage of advertising on social networks is its momentary feedback. Compared to other one-way advertising channels, companies can quickly address the grievances of their dissatisfied customers on social networks and benefit from the benefits of two-way communication with their audiences.

* Social networking can be used as a complement to other advertising channels to maximize the amount of product or service available to the advertiser, resulting in more revenue.

 

 

The most important disadvantages of social networking ads

* One of the disadvantages of advertising on social networks is that the boundary between advertising a product through social networks and repeating it and spamming it with customers is very narrow. When you cross this border and the image of the company falls into the minds of the company as a spammer, it will be very difficult to change that image. The point is that the negative look or negative image of social networking users expands rapidly.

* One of the disadvantages of marketing on social networks is that the possibility of a negative reaction to social platforms is higher than other marketing channels. On the other hand, it is enough for ten people to acknowledge the mistake of one thing to make a mistake in the eyes of others as well.

* The limitations that social networking can have is that the outcome requires time and patience. Many of those who are looking for immediate results will not achieve satisfaction on social networks.

* Social network users do not cover all spectrum of audience. For example, an elderly or rural crowd may not have a full presence on social networks, and if for example targeting these two categories, advertising on social networks may not be a good option for the advertiser.

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